DMA Performance Limited Privacy Policy

Effective Date: 01 January 2025

At DMA Performance Limited (“we”, “us”, or “our”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK privacy laws.

  1. Information We Collect

1.1 Personal Data We collect personal data that you voluntarily provide when you:

  • Place an order on our website (www.dmaperformance.co.uk), including your name, billing address, shipping address, payment information (such as credit and debit card details), email address, and phone number.
  • Contact us directly for customer service support.

1.2 Device Information When you visit our Site, we automatically collect certain information about your device, including:

  • IP address
  • Browser type and version
  • Time zone setting
  • Browser plug-in types and versions
  • Operating system and platform
  • Information about your visit, including the full URL clickstream to, through, and from our site

1.3 Tracking Technologies We use cookies, log files, web beacons, tags, and pixels to collect Device Information. You can find more information on how we use cookies and how to manage your cookie preferences in our Cookie Policy.

  1. How We Use Your Information We process your personal data for the following purposes:
  • To fulfil and manage your orders, payments, and deliveries
  • To communicate with you, including responding to inquiries and providing customer support
  • To detect and prevent fraud, security breaches, and other unlawful activities
  • To improve and personalise your user experience on our website
  • To comply with legal obligations
  • To provide you with marketing communications, where you have provided consent
  1. Sharing Your Information We do not sell your personal data. However, we share your data with trusted third parties, including:
  • Shopify, our e-commerce platform provider, for order processing (Shopify’s Privacy Policy: https://www.shopify.com/legal/privacy)
  • Google Analytics, for website analytics (Google’s Privacy Policy: https://www.google.com/intl/en/policies/privacy/)
  • Service providers involved in order fulfilment, payment processing, IT support, and marketing
  • Law enforcement, regulators, and other authorities when required by law
  1. International Data Transfers Your data may be transferred to and processed in countries outside the UK, including Canada and the United States. We ensure appropriate safeguards are in place to protect your data, such as standard contractual clauses approved by the UK Information Commissioner’s Office (ICO).
  2. Data Retention We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including to comply with legal, accounting, or reporting requirements. You can request deletion of your data at any time by contacting us.
  3. Your Data Protection Rights Under the UK GDPR, you have rights including:
  • The right to access your data
  • The right to rectification of inaccurate data
  • The right to erasure (“the right to be forgotten”)
  • The right to restrict processing
  • The right to data portability
  • The right to object to processing
  • Rights in relation to automated decision making and profiling

To exercise your rights, please contact us at info@dmaperformance.co.uk.

  1. Marketing and Advertising With your consent, we may use your data to send you marketing communications about our products and services. You can opt-out at any time by contacting us or using the unsubscribe link in our communications.
  2. Security We implement appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing, accidental loss, destruction, or damage.
  3. Changes to This Privacy Policy We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date.”
  4. Contact Us For any questions or concerns about this Privacy Policy or our data practices, please contact us:

By Email: info@dmaperformance.co.uk
By Post: DMA Performance Limited
Unit 2 Ridley Road, Burnt Mills Industrial Estate, Basildon, Essex SS13 1EG

This Privacy Policy was last updated on 01 January 2025.

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